10 Things Direct Marketers Can Do to Take Advantage of Social Media
People are no longer just names on a mailing list. Today they're self-appointed influencers who freely share their opinions and expertise with others online. The opportunity for direct marketers is to...
View ArticleCreating a Social Business for B2B Companies
Social media has transformed the business rules for industries from travel to media to retail. But this is only the beginning. Customers are now armed with information to an unprecedented degree, and...
View ArticleHow to Use Search and Social Networks for Lead Generation
Qualified lead generation, which is the holy grail of B2B marketing, is being reinvented by online tools. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct...
View ArticleHow Social Networks are Delivering on the Failed Promise of Knowledge Management
Organizations are inherently social, and when they enable people to reach out and find each other, connections are formed and discoveries are made that transcend org charts. But Intranet 2.0 isn't a...
View ArticleAttack of the Customers!
Customers with complaints have vastly greater options for making their case today. Social media platforms like Facebook, YouTube and Twitter, combined with community organization services like...
View ArticleMeasuring Social ROI: The CIO's Role
Social media marketing may be all the rage, but few companies are measuring results with any level of precision. The research would indicate that only 14% of senior marketers whose companies use...
View ArticleDevelop Compelling Content for Each Stage of the Buying Cycle - A...
Content marketing has companies rethinking the concept of the sales funnel. Today, buyers consult their peers, recommendation engines, and even total strangers for decision-making advice. Prospects...
View ArticleSeven Online Publishing Tricks You Can Learn From Redbook
Content marketing is all about grabbing the audience with compelling, well-packaged content, and then drawing people in to learn more. The problem is that we’re all competing with lots of other...
View ArticleBlogging Basics - Part 1
Part one of a six-part blogging basics education series presented by Profitecture. This segment covers: --What are blogs good for? --Business applications of blogging --Elements of a blog --Why search...
View ArticleSearch Essentials - What You MUST Know
Visibility in search engines is critical to nearly every business these days, but the basic mechanics of search are still in mystery to many people. Success begins with good keyword selection and...
View ArticleTwitter for B2B
If you’re new to Twitter – or if Twitter makes no sense to you – then this quick overview provides the information you need to get up to speed. Developed for the specific needs of B2B professionals,...
View ArticleHighlights of IBM Analytics Research Report
These highlights come from the IBM report, Analytics: the real-world use of big data (http://www.slideshare.net/pgillin/big-data-analytics-study-4-13annotated). This document is used in a blog post...
View ArticleB2B Social Media Marketing - Really! (2013 edition)
Conventional wisdom says that social media isn't appropriate for B2B marketing. Conventional wisdom is wrong. B2B companies were actually some of the first to adopt social media tools broadly and to...
View Article10 Tips for Improving Your Social Authority
Social authority is the prominence and influence you gain by sharing your expertise, whether through speaking, writing, teaching or being quoted in the media. You can’t buy social authority. You can...
View ArticleCreate Content They've Gotta Read: How to Write for Social Media
With so many blog posts, so many tweets and so much mindless chatter filling social networks, how do marketers get the message through? They do it by understanding the culture and the medium, knowing...
View ArticleThe Conference Board's 2017 Excellence in New Communications Awards
Slide presentation with videos and capsule descriptions from the 2017 Excellence in New Communications Awards, presented by the Society for New Communications of The Conference Board.
View ArticleGrowing Your Business with Twitter: An Infoboom Webinar
Twitter is the hottest new social networking tool, but it can be dense and confusing to the uninitiated. Successful users are finding that Twitter can deliver a gusher of value, from market...
View ArticleUnleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11
The Internet gives us the capacity to publish and widely disperse our best thinking and to become thought leaders in our markets. So why don't more business marketers seize this opportunity? Very...
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